Engagement 2030 | Unveiling the veil
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Unveiling the veil

This unique, first of its kind event, to be held in participating cities across the world, aims to bring about a revolution empowering our mothers and sisters. For years on end, the hijab has been the centre of many discussions with the end result often labeling our mothers and sisters as being oppressed.


This beautiful practice that is adopted throughout many faiths is the key to modesty and preservation of one’s identity. Unfortunately, we find ourselves in a time where hijab is an international subject of great debate both in religion and in politics. This campaign will involve distribution of hijabs in city centres across many different locations.


Aims and objectives

• Distributing scarves to people from all walks of life

• Assistance in wearing scarves for those members of public that they have been distributed to

• A hijab perception board where members of public can put up their feelings about the hijab

• Sisters to disclose their views about the hijab and the impact it has had on them

• Instilling confidence in our sisters to talk about the importance of the hijab


Cupcakes with messages on and wristbands propagating the message could also be given out to gain recognition in this poorly understood aspect of Islam.


It is hoped that this will trigger off a chain of events allowing our sisters to peacefully practice elements of the religion without any criticism.


“Faith (Belief) consists of more than sixty branches (i.e. parts). And Haya (modesty) is a part of faith.” (Bukhari Shareef)